Accelerate Your Growth
Accelerate. Innovate.
Dominate.
Who We Are
MarketEdge Advisory is a results-driven marketing and business consulting firm that specializes in helping organizations amplify their market presence, optimize operations, and achieve sustainable growth. With deep expertise across various industries—including healthcare, e-commerce, and technology—we align innovative strategies with data-driven insights to deliver measurable impact.
Our Services
Fractional
CMO Services
Gain executive-level marketing leadership without the overhead of a full-time hire.
Fractional
Marketing Teams
Access a dedicated team of marketing specialists for all your brand, digital, and operational needs.
Go-To-Market Strategy
& Execution
Develop and implement targeted plans that position your brand for success and rapid scaling.
Brand Positioning & Messaging
Effective brand positioning is essential to stand out in a crowded market. We define and refine your brand’s voice, values, and unique selling points to create a message that resonates with your target audience. Our team crafts compelling storytelling to elevate your brand’s presence, making sure you’re memorable and relatable.
Digital Marketing Campaigns
We design and execute multi-channel digital marketing strategies that include SEO, paid media, social media management, and email marketing. Our campaigns are designed to drive leads, improve conversions, and increase brand awareness while consistently optimizing for ROI
eCommerce Strategy & Digital Transformation
For businesses looking to embrace or improve eCommerce, we help you build robust online platforms. From UX/UI design to digital marketing integration, we lead you through the complete digital transformation, ensuring smooth operational shifts and measurable sales growth.
Lead Generation & Funnel Optimization
We develop comprehensive lead generation strategies that nurture prospects through the marketing funnel. Using data-driven insights, we fine-tune each touchpoint, from awareness campaigns to sales conversion, reducing customer acquisition costs and increasing lifetime value.
Omnichannel Marketing Integration
Omnichannel strategies ensure that your customers experience your brand consistently across all platforms—both online and offline. We integrate your marketing efforts across all touchpoints to provide a seamless and engaging customer journey that drives loyalty and sales.
Training and Capacity Building
Empower your in-house team with the skills and knowledge they need to sustain long-term growth. We offer custom training programs designed to build your team’s marketing capabilities, from strategy development to digital marketing tools, ensuring that your team can execute efficiently and effectively.
Problems We Solve
Stagnant Growth
We identify and fix strategic gaps, helping you expand market share and boost revenue
Brand Differentiation
We refine your messaging and positioning to stand out in crowded markets.
Inefficient Marketing Spend
Our data-driven approach ensures you invest in the right channels for maximum ROI.
Disconnected Teams & Processes
Through workflow optimization and cross-functional alignment, we help your organization run like a well-oiled machine.
How We Work
Discover & Diagnose
We begin with an in-depth audit of your current marketing efforts, market landscape, and organizational goals.
Execute & Collaborate
We work alongside your internal teams, providing hands-on leadership, project management, and creative execution.
Strategize & Plan
Our team crafts a tailored marketing roadmap designed to address your unique challenges and opportunities.
Measure & Optimize
We track performance using key metrics and continually refine strategies for long-term success.
What Kind of Impact to Expect - ROI
Our targeted campaigns drive qualified leads, accelerate conversions, and fuel consistent growth.
Through refined messaging and positioning, you’ll capture mindshare and build long-lasting customer loyalty.
Improved processes and team alignment reduce inefficiencies, saving time and resources.
Our analytics-driven approach gives you clear insights, ensuring every marketing dollar is well spent.
Case Studies/Success Stories
A tech company aimed to expand into the Nigerian market but struggled with the local business landscape. MarketEdge Advisory provided in-depth market research, a tailored entry strategy, and localized campaigns. Within 6 months, the brand saw a 200% increase in brand awareness and established a solid market foothold
A luxury fashion retailer sought help building an eCommerce platform. MarketEdge Advisory led a complete digital transformation, launching the eCommerce site, optimizing the user experience, and running integrated digital campaigns. Within 3 months, online sales grew by 150%
A SaaS company needed better lead generation and online visibility. Through targeted content marketing, paid ads, and funnel optimization, we increased inbound leads by 40% over 4 months, significantly boosting their sales pipeline
A healthcare startup required a go-to-market strategy. We developed the branding, messaging, and digital marketing campaigns, resulting in 3x customer acquisition within 4 months
A local retail brand was struggling with stagnant growth. MarketEdge Advisory revamped its branding and launched omnichannel campaigns, leading to a 60% revenue increase over 9 months.
We’ve Worked With…
Our consultants have delivered transformational results for organizations across various industries, including:
Jumia
Accelerated e-commerce growth and customer acquisition.
Wakanow
Optimized digital marketing efforts for the travel sector.
ShopEx
Strengthened brand positioning in the competitive retail landscape.
Novant Health
Revitalized marketing strategies for improved patient engagement.
SmartMark
Streamlined product launches and go-to-market initiatives.
Verto
Positioned as a trusted brand in cross-border payments through strategic OOH and Radio campaigns catalyzing demand generation
Dune London
Launched and scaled eCommerce operations, driving digital transformation and omnichannel retail success
Hugo Boss
Elevated brand positioning and customer engagement through data-driven marketing and localized campaigns
ShopRite
Enhanced customer loyalty and in-store-to-digital integration, boosting sales and brand affinity.
Choice Dental
Strengthened brand visibility and patient acquisition through targeted digital marketing strategies
Puma
Expanded market reach and community engagement through innovative brand campaigns and influencer partnerships
Contact
Ready to transform your vision into market-dominating success?
Let’s connect and discuss how MarketEdge Advisory can elevate your marketing performance.
Call Us
+234 815 715 5555
Email Us
enquiries@marketedgeadvisory.com
We are committed to unlocking your organization’s full potential—one strategic, data-driven initiative at a time.
Reach out today, and let’s embark on a journey to accelerate your growth.